Productos Ramo is popular Colombian snackfood company, perhaps the only independent national brand to offer serious competition to multinational brands like Frito Lay and Grupo Bimbo. Ramo snacks, sold in corner stores and snack stands around the country, are somewhat of an institution in Colombia, the most well-known being “Gala” packaged pasteries, “Chocoramo” (a square of cake coated in chocolate) and “Maizitos” (Frito-like fried corn chips). The company was founded in 1950 by Rafael Molano, from whom it takes its name. Ramo was the first brand to offer prepared and packaged cakes in Colombia. It has several factories throughout the country and produces most of its own ingredients, including flour and eggs, in-house.
With our local partners at the SDI Group we were commissioned to conduct a comprehensive logistics study of the organization, including the development of a new supply chain planning strategy, the improvement of the organization’s S&OP process and the re-design of their supply chain network.